How to add a game layer on top of the world?

As if he read our article on how game dynamics can create better products and services yesterday, Seth Priebatsch (top chef at SCVNGR) went back in the past and presented his vision of how to add a game layer on top of the world in a 12 minutes TED Talk.

Golden Rule: Everything is a game.

Let's start with a cliche: everything is a game. Your childhood. Your job. Your marriage. Your career. Your life.

Seth digs into the dynamics of games and how they can become so intoxicating that they end up altering our behavior.

4 gaming dynamics that you should learn by heart:

• The appointment dynamic (happy hour time)
• Levels and status as a motivator (Xbox Live gamer tags).
• Sense of progress (LinkedIn, for instance).
• Communal discovery: everyone has to work together to solve problems (Digg or the DARPA balloon challenge).

Watch the whole speech below: